Building trust with your audience should be a top priority for you as a business owner. Think about it for a moment – would you buy anything from a website that doesn’t look trustworthy? If you want to convince new customers to buy your product or service I recommend you add the following key things to your website in order to build trust with your potential customers.
1. Add reviews to your website
What is the first thing that you do when you are looking to purchase a product or service online? I usually look at some of the reviews that others have written to see if the product meets my criteria. How do others rate this product or service? Do they feel like it met their expectations? Did it deliver what it claimed to deliver? If the reviews are poor or non-existent, I will more than likely click away and look for other businesses who provide positive proof of their product or service.
Whatever you are offering, it is extremely important to offer social proof of satisfaction. Find a way to include testimonials or case studies from your satisfied customers in a creative way. Don’t be afraid to ask them for their reviews. This is one of the best ways to convince your website visitors to stick around and purchase from you.
2. Create your own blog content
Writing blog posts about your specific niche can also assist in building trust with your audience. You could write content on tips and tricks related to your industry that can be helpful to your customers. Answer some of the frequently asked questions from your particular audience and try your best to answer their questions and concerns in a helpful manner. This shows that you care and that you are committed to your work.
I’m not going to sugarcoat it – Blogging is hard work. You need to free up time to create valuable content, but it will help in gaining trust from your audience and also help the visibility of your business in search engines like Google. Just make sure you can find time to regularly add new content. If a visitor comes to your site and sees that there hasn’t been a new blog post in years they may assume that your whole website is outdated.
3. Ensure web visitor security
Your website will need a SSL certificate to keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Without a SSL Certificate any computer in between you and the server can see your sensitive information such as credit card numbers, usernames and passwords, and other sensitive information. With an SSL certificate, the information becomes unreadable to everyone except for the server you are sending the information to. Any websites that have the certificate have a secure lock displayed next to their domain in the browser bar and uses https instead of http.
4. Have a professional looking website
Think of your website as a digital storefront. If it looked shabby would you want to go inside? Probably not. More than likely, you would keep walking. First impressions count also in the online world. This is exactly why you need to have a professional looking website that speaks to your ideal audience.
Overall, you want a clean and modern design that looks professional and is in sync with your brand. It shouldn’t be cluttered or filled with unnecessary information. Your website should have high quality images and should be free of spelling and grammar mistakes. You could use Grammarly to help you if this is something that you are struggling with. Your website needs to be mobile responsive and easy enough to navigate through.
5. Add a photo of yourself
If you are a small business owner it pays off to add a quality photo of yourself on your website. Generally people trust a person or business more that is willing to show their face. Your photo should also match the design of your site. If the overall design included very subtle colours, it probably won’t work well if the background of your photo is overly bright.
If you have your own quality camera ask a friend or family member to take a photo of you in the clothes and setting that represents you and your brand.
It certainly isn’t easy to build trust online – especially if you are just starting off – but following these steps you will be well on your way to build trust with your audience.
If you’re interested in a custom website, you can check out my website design services here. I’d love to learn more about your project!